Physician Recruitment Grant Opportunity for Rural Hospitals

The University of Wisconsin School of Medicine and Public Health and the Orion Initiative are partnering with rural hospitals to strengthen the primary care workforce through an innovative hiring incentive.


The Orion Initiative Difference

The Recruit-Primary Care Provider (Recruit-PCP) grant program offers eligible rural hospitals grant funding to support a portion of a newly hired physician’s salary for time spent working on a community project. This hiring incentive offers professional fulfillment, prevents burnout and supports the community.


Real-World Impact

The first Recruit-PCP project launched at Emplify Health by Gundersen Friendship Hospital and Clinics in Friendship, Wisconsin. With support from Recruit-PCP grant funds, the hospital successfully hired a full-time family medicine physician after a seven-year vacancy.

Emplify Health by Gundersen logo

“The Orion Initiative gave us the tools we needed to recruit and retain a primary care physician in our rural community after seven years without one. Having Dr. Lungba here has improved continuity of care for our patients and strengthened collaboration across our care team.”

Lori Wittig
Lori Wittig, MBA, BSN, RN
Administrator
Emplify Health by Gundersen Friendship
Dr. Lungba billboard for Gundersen Moundview in Friendship, Wisconsin

Interested in learning more?

Contact Dr. Nicole Bonk, Chief Medical Officer for Clinical Operations and Recruitment Initiatives, at orion@med.wisc.edu for details about this Orion Initiative-funded opportunity.

In Partnership With

University of Wisconsin-Madison logo
University of Wisconsin-Madison School of Medicine and Public Health logo

The Orion Initiative is led by Dr. Amy Kind, Associate Dean for Social Health Sciences and Programs at the University of Wisconsin School of Medicine and Public Health.

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